We are thrilled to welcome Maria Ayala to the Hotspex team as Behavioural Data Scientist!
Maria Ayala completed her PhD in Experimental Psychology in the area of Brain, Behaviour, and Cognitive Sciences at York University's Centre for Vision Research. Funded by both Canadian and German research councils, Maria has published multiple peer-reviewed papers on how the brain leverages environmental context to facilitate motor learning via implicit and explicit neural mechanisms.
She joins Hotspex as a Behavioral Data Scientist to support rigorous scientific practices in the development of new methodologies that can objectively capture consumer behavior.
Welcome to the team Maria!