Silver Fern Farms is New Zealand’s leading processor, marketer, and exporter of premium quality lamb, beef, and venison. As China makes up a significant portion of their business, and with eyes on building a global brand, they knew success in local adaptation of their product would be critical.
Silver Fern Farms needed to better understand local consumers so that they could develop a brand platform and identity that held relevance in the Chinese market. With consumer research design using qualitative and quantitative methodology, the TSI were able to gain insights to the Chinese audience’s response and appetite to an imported meat company. These insights fed into the brand assets that the Innovation & Design team at TSI developed for retail stores, packaging design for various distributors, POS and retail collaterals, and exhibition booths.
Silver Fern Farms needed to better understand local consumers so that they could develop a brand platform and identity that held relevance in the Chinese market. With consumer research design using qualitative and quantitative methodology, the TSI were able to gain insights to the Chinese audience’s response and appetite to an imported meat company. These insights fed into the brand assets that the Innovation & Design team at TSI developed for retail stores, packaging design for various distributors, POS and retail collaterals, and exhibition booths.
• Market understanding
• Qualitative and quantitative research
• Brand naming
• V.I development
• Photography
• Communication assets
• Packaging design
• NPD
• Retail POS
• Exhibition booth design
• Key visual artwork and photography.
• Close partnership with New Zealand team and the Chinese team on the ground
• End-to-end approach from data in to assets out
Understanding the segmentation through consumer diaries, observation of behaviours surrounding meat via an ethnography research.
Bringing consumers insights to build and validate brand assets.
Creating culturally-relevant photography assets for use in advertising campaigns and social media.
"Working with TSI has been such a rewarding experience for us. Their positive attitudes and collaborative working style broke down the client/agency relationship, making it feel like we were working with colleagues and partners instead. They are staunch champions in their goal to be a positive catalyst for innovative change and have proven themselves true experts in the F&B space in China, using effective methodologies to develop our brand and new product ideas in a logical way. TSI provided high touch consultancy which gave us beautiful results, delivered on time. Would absolutely recommend working with them."
At Hotspex, we can help you crack your brand building challenges by helping you understand and apply proprietary human and consumer motivation insight.
