top of page
All Posts


In a digital world, has physical purchase at shelf become less relevant? The answer is NO.
If your product isn’t standing out, it’s not selling. Simple as that.

Hotspex
3 days ago2 min read
4
0


Duracell vs. Energizer: How One Legal Slip Cost a Brand Its Most Powerful Asset
What happens when a brand forgets to protect its most iconic asset? It loses it—forever.

Hotspex
Apr 112 min read
7
0


Your Brand’s Communication Is Either Cutting Through the Noise—Or Getting Drowned Out.
Consumers face a daily overload of messages—only a few brands stand out, while most go unnoticed.

Hotspex
Apr 32 min read
8
0


Coherency vs. Consistency: Are You Building a Brand That Stands Out or Blends In?
Think your brand is strong just because it’s consistent? Think again.

Hotspex
Apr 32 min read
11
0


Simulated Market Test: A leading multivitamin brand
How a Leading Multivitamin Brand Optimized Every Touchpoint Before Launching

Hotspex
Mar 241 min read
22
0


POS Asset Evaluation: A category leader in men’s grooming
Turning Shoppers into Buyers—Before They Even Touch the Product.

Hotspex
Mar 242 min read
12
0


Shelf Optimization: A Global CPG Giant & Grocery Chain
They Didn’t Just Optimize the Shelf—They Took Over the Entire Aisle.

Hotspex
Mar 231 min read
19
0


Packaging Evaluation: Sprite
Sprite Didn’t Just Refresh Its Look—It Redefined Brand Presence.

Hotspex
Mar 231 min read
38
0


Communication Strategy: A Popular Video Platform
Cracking the Creator Code: How We Helped Brands Win the Influencer Game

Hotspex
Mar 231 min read
19
0


Distinctive Brand Assets: A Leading Grain & Fruit Bar
How a Top-Selling To-Go Cereal Bar Brand Reclaimed Its Shelf Power

Hotspex
Mar 231 min read
13
0


Brand Health: Molson Canadian
How Molson Canadian Stopped the Bleed & Took Back Market Share

Hotspex
Mar 231 min read
26
0


Brand Positioning: Toronto's Hospital for Sick Children
How SickKids Ditched Sympathy & Became a Fundraising Powerhouse

Hotspex
Mar 231 min read
29
0
bottom of page