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Duracell vs. Energizer: How One Legal Slip Cost a Brand Its Most Powerful Asset
What happens when a brand forgets to protect its most iconic asset? It loses it—forever.
Hotspex
Apr 112 min read
7
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Coherency vs. Consistency: Are You Building a Brand That Stands Out or Blends In?
Think your brand is strong just because it’s consistent? Think again.
Hotspex
Apr 32 min read
11
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