top of page
In a digital world, has physical purchase at shelf become less relevant? The answer is NO.
If your product isn’t standing out, it’s not selling. Simple as that.
Hotspex
3 days ago2 min read
4
0
Duracell vs. Energizer: How One Legal Slip Cost a Brand Its Most Powerful Asset
What happens when a brand forgets to protect its most iconic asset? It loses it—forever.
Hotspex
Apr 112 min read
7
0
Your Brand’s Communication Is Either Cutting Through the Noise—Or Getting Drowned Out.
Consumers face a daily overload of messages—only a few brands stand out, while most go unnoticed.
Hotspex
Apr 32 min read
8
0
Coherency vs. Consistency: Are You Building a Brand That Stands Out or Blends In?
Think your brand is strong just because it’s consistent? Think again.
Hotspex
Apr 32 min read
11
0
bottom of page