Brand Health
Track the Vital Signs of Brand Success
At Hotspex, our Brand Health service is designed to help brands understand and improve their market performance. Unlike traditional approaches that focus on lagging indicators we go beyond by measuring the foundational mental structures and associations that act as leading indicators of brand health.
Methodology
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Combines leading indicators (Brand Heat, Spontaneous Awareness, Google Share of Search) with lagging indicators (Brand Funnel, Brand Perception)
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Uses global consumer surveys and digital analytics
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Competitive benchmarking across multiple markets
Deliverables
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Monthly and quarterly reports covering brand awareness, consumer perception, and competitive insights
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Retail and digital performance tracking, including store traffic e-commerce and social media sentiment
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Google Share-of-Search analysis
Strengths
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Holistic brand assessment combining real-time and long-term metrics
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Competitive intelligence with benchmarks against key industry players
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Actionable insights for marketing and brand strategy optimization
Cases
