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Distinctive Brand Assets

Build Recognition That Lasts

At Hotspex, our Distinctive Brand Assets service is designed to help brands identify, evaluate, and optimize the unique sensory and semantic cues that make them easily recognizable to consumers. These assets can include elements such as logos, colors, shapes, sounds, and taglines.

Methodology

  • Uses implicit testing (PGNAT) to measure how strongly brand assets are associated with the brand

  • 2x2 Framework categorizes assets as 'Owned' and 'On-Brand'

  • Benchmarks against competitors and evaluates performance across demographics

Deliverables

  • Scorecards showing ownership and alignment of brand assets

  • Association maps revealing emotional and functional connections

  • Strategic recommendations on which assets to strengthen, evolve, or retire

Strengths

  • Behavioral science-based insights to assess subconscious brand connections

  • Global reach and segmentation ensuring assets resonate with key audiences

  • Actionable branding guidance for packaging, advertising, and retail execution

Cases

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