Anita Wong

Brand Intelligence Lead

Anita Wong is a seasoned brand strategist at Hotspex with a sharp instinct for cultivating brands like living ecosystems—thriving, adaptive, and built for longevity. With deep global experience and a particular fluency in the diverse dynamics of Asian markets, Anita brings a systems-thinking approach to brand building, ensuring every element—from positioning and segmentation to creative communication and portfolio management—works in harmony.

Anita guides retail strategy with a proven track record across financial services, leading CPG brands, and luxury apparel. By blending behavioral science with market intelligence, she empowers clients to make confident decisions that accelerate both short-term results and long-term brand equity.

With a strategist’s precision and a biologist’s care, Anita doesn’t just grow brands—she helps them flourish.