Kamala Allsop

Brand Intelligence Lead

Kamala is an experienced Consumer Insights professional with a passion for building and maintaining long-term client relationships. Her extensive expertise spans Consumer Behavior, Communications & Brand Tracking, and Ad/Product/Packaging Development & Testing. Kamala specializes in developing innovative research techniques that uncover the emotional connections between brands and consumers. Her strategic approach helps clients navigate brand singularity challenges, ensuring consistency across all touchpoints while balancing short-term performance with long-term brand building.