Scott Barlow

Head of Europe

Scott is an experienced research leader focused on delivering actionable insights to brands across all sectors. His expertise encompasses Packaging, Shopper Based Design, Advertising, Branding, and Brand Strategy. Scott helps clients apply Hotspex's Brand Singularity Philosophy to create coherent brand experiences that resonate with consumers across multiple touchpoints. His data-driven approach balances the emotional and rational drivers of consumer behavior, helping brands build distinctive assets that drive both immediate performance and long-term brand health.