Brand Intelligence
Scientific measurement and optimization of your brand's mental space. We combine behavioral science and emotional mapping to strengthen brand foundations and drive lasting connections with consumers.
Brand Positioning
Scientific approach to developing distinctive and meaningful brand positions that drive consumer connections through our proprietary Brand Personality Framework.
Brand Health
Comprehensive brand performance tracking that goes beyond traditional metrics to measure both leading and lagging indicators of brand success.
Distinctive Brand Assets
Identify, evaluate, and optimize your brand's unique visual and sensory elements to maximize recognition and impact across all touchpoints.
Packaging Evaluation
Advanced 3D virtual testing environment to optimize packaging design for maximum shelf impact and purchase conversion.
Shelf Optimization
Virtual retail simulation technology that ensures optimal product placement and presentation at the point of sale.
POS Asset Evaluation
Scientific assessment of point-of-sale materials to maximize their impact on consumer attention and purchase decisions.
Brand Experience/Design
Virtual testing and optimization of all consumer touchpoints. Using advanced 3D simulations, we ensure your brand delivers maximum impact where it matters most.
Singularity analytics
Our proprietary tool that ensures brand coherence across all touchpoints, connecting strategy with execution to maintain your brand's "red thread" while driving growth.