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Packaging Evaluation

Design Decisions Backed by Data

At Hotspex, our Packaging Evaluation service is designed to help brands optimize their packaging by understanding consumer behavior and preferences. We employ a combination of behavioral science and advanced research methodologies to assess how packaging influences purchasing decisions.

Methodology

  • Uses a 3D virtual shopping environment to replicate real consumer behavior

  • Applies the 'See Select Buy' (SSB) model

  • Utilizes eye-tracking navigation analysis and brand perception mapping

Deliverables

  • Performance reports on visibility, findability, and purchase impact

Strengths

  • Realistic shopping simulations providing accurate consumer insights

  • Comprehensive packaging analysis from visual impact to purchase behavior

  • Flexible application across categories

Cases

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