POS Asset Evaluation
Make Every Touchpoint Count
At Hotspex, our POS Asset Evaluation service is designed to help brands optimize their point-of-sale materials to effectively capture consumer attention and drive purchase decisions. We understand that the retail environment is a critical touchpoint where consumers make final purchasing choices.
Methodology
-
Uses virtual shopping simulations to assess POS material impact
-
Conducts A/B testing of messaging and placement
-
Integrates pre-store priming analysis
Deliverables
-
Detailed POSM impact reports identifying highest conversion messages and placements
-
Engagement and recall analysis
-
Strategic recommendations for in-store communication
Strengths
-
Realistic purchase simulations without in-store testing
-
Optimized messaging strategies
-
Consumer segmentation analysis distinguishing between shopper types
Cases
