Toronto – Hotspex is thrilled to announce the addition of Luis Ladd to our expanding team where he has joined as SVP, Product Innovation & ResTech.
Luis brings over a decade of building businesses and consumer insights capabilities for the world’s leading brands, including an award-winning stint at Procter & Gamble. In that role he led the Mexico Mental Availability Insights team, winning the Global CEO Award for his work developing multiscreen communication tools that enabled P&G to build stronger connections with the Mexican consumer.
More recently, his time as Global Director, Consumer Intelligence & Analytics with Genomma Lab saw a 19% growth in the organization’s stock price and nearly three-and-a-half fold (3.4X) growth in the Insights Organization team. An earlier phase of his career focused on food development, including supplier selection and supplement formulation.
Luis is an innovative leader with experience growing product pipelines in more than 15 countries. Much of his success comes from his focus on cutting-edge quantitative methodologies that help look past self-expressed consumer attitudes and pull elements of neuroscience and consumer behaviour science into product development. At Hotspex, Luis is developing subscription products from concept to implementation, leveraging his vast experience to identify market opportunities and positioning, overseeing technical development, and managing MVP launches including demos, troubleshooting and customer training. To do that, Luis is responsible for our team of behavioral and data scientists as well as full stack technology developers.
“We are thrilled that Luis chose Hotspex for the next phase of his career,” said Gera Nevolovich, Chief Commercial Officer at Hotspex. “Luis’ client experience and technical expertise makes him the ideal innovation leader for us to elevate our product development and optimizing customer engagement. We know our clients and staff will benefit from partnering with Luis.”
Hotspex needed no introduction to Luis who partnered with Hotspex as a client in his previous roles at P&G and Genomma Lab. “Hotspex has a reputation for delivering innovative client solutions at the intersection of consumer behaviour and motivation, which made this firm the right destination for me,” said Luis. “I’m excited to join this high performing team and look forward to working with their clients on the most pressing product development challenges.”
About Hotspex
Insight innovation and ResTech is a core enabler of how Hotspex helps clients succeed. We are grateful to have been recognized in the 2020 and 2021 GRIT report as #3 most innovative insights firm globally and #1 in North America.
For questions about this press release, please contact gera.nevolovich@hotspex.com
At Hotspex, we can help you crack your brand building challenges by helping you understand and apply proprietary human and consumer motivation insight.
