We are thrilled to announce the promotion of Chaim Kuhnreich to Senior Behavioural Scientist at Hotspex!
Chaim is a PhD Candidate in Marketing from the John Molson School of Business, at Concordia University. Chaim has worked with both internal and external stakeholders at Hotspex, as an expert on Hotspex’s behavioural science capabilities, and consults with the research team on incorporating behavioural science and methodology throughout their projects.
Inspired by the early work of Kahneman and Tversky, Chaim’s dissertation is focused on status signaling behaviours that may seem counter intuitive or “irrational”, but consumers still keep doing them. Chaim also “moonlights” a marketing research professor at Concordia’s John Molson School of Business.
Chaim, we are excited to continue watching you flourish in this new capacity! Congratulations to a well deserved promotion!
At Hotspex, we can help you crack your brand building challenges by helping you understand and apply proprietary human and consumer motivation insight.
