Pinterest for shopper insights and category management.
Every year consumer goods brands invest billions of dollars on category and shopper based design. Yet they don’t have enough visibility into how retail executions actually work at store level.
Hotspex, an insights consultancy focused on consumer packaged goods, and Shelfgram, a global provider of retail execution software, today announced a partnership to help end that guessing game with real time insights based on real life shelf audits at scale.
Through this partnership, Shelfgram’s visual intelligence solution will bring in-store context alongside shopper data to help validate insights, and inform stronger category management strategies.
Gera Nevolovich, Chief Commercial Officer of Hotspex, said, “For over two decades, we have been enabling our clients to build joint business plans with their retail customers, so our client advisors are proficient with a number of data sources. Store data and photos taken in market have always been a missing piece of the analysis and with the Shelfgram integration, we’re able to answer our clients’ questions in a more complete way.”
Bram Warshafsky, Founder of Shelfgram, said, “Now more than ever, brands and retailers need to create amazing in-store experiences to win the shopper. We’re excited to be enabling the team at Hotspex to develop new market research products that unearth and validate new insights for their clients.”
Interested in learning more about the Hotspex and Shelfgram partnership? Contact Us
At Hotspex, we can help you crack your brand building challenges by helping you understand and apply proprietary human and consumer motivation insight.
