Hotspex and The Silk Initiative Announce Exclusive Partnership

North America might be the largest market for insights and marketing research spending, but as China leads the world in transformation to a digital ecosystem, Hotspex is expanding its ability to support global customers and regional partners.

Hotspex, a global insights and media consultancy is announcing an exclusive partnership with The Silk Initiative, a consumer brand consultancy based in Shagnhai. As an exclusive partner for the greater China and APAC regions, TSI has already deployed Hotspex virtual store, implicit psychometrics, and emotional mapping technology with CPG customers in the region.

“We have experienced a surge in demand for Hotspex from CPG multinationals with requests for engagements in China. Our partnership with TSI will ensure we can support our global customers and regional partners with local expertise,” said Gera Nevolovich, chief commercial officer at Hotspex.

Andrew Kuiler, Founder and CEO of The Silk Initiative, said, “TSI has been using Hotspex (emotional mapping) since 2019 in our NavigatorTM product and more recently has integrated Behavioural Measurement into our client strategy work, which has been key in elevating our offer in this space. I believe this extended partnership will further enhance the reputation Hotspex and TSI have as leaders in Asia and is key in supporting our future growth plans.”

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Hotspex Inc. Voted #1 2018, 2019, and 2020 most innovative insights firm in North America by the Greenbook industry survey, Hotspex powers insights for 15 Of The Top 20 global advertisers in over 30 countries.

The Silk Initiative (TSI) is an Asia-based brand insight, strategy, and innovation consulting firm specializing in food, beverage, consumer healthcare, and wellness. They help their clients make smarter brand and product decisions by combining consumer research tools and services, excellent advisory, future focused thinking, and tangible, actionable innovation and design assets. The Silk Initiative’s expert team works closely with client partners across the globe.

Tags: Insights