Technology exists within every aspect of our lives, whether we like it or not. Shane Skillen sees technology as the pendulum that never stops swinging. His rich experience in business leads him to state that technology makes everything cheaper, faster, and better. Therefore, he suggests every marketing department should continue to implement new technology.
Can a company survive without technology?
Shane Skillen, CEO at Hotspex, talks about technology’s role within marketing departments and breaks down the role of artificial intelligence (AI) and its wide use among firms seeking performance improvement.
In this episode of the Through Your Looking Glass podcast, you will learn about a range of ideas around product design, development, and launch new products in the market. Shane also talks about clients’ involvement in product design as a key marketing strategy. Tune in to the conversation and see if these strategies always work, and how technology can facilitate a company’s workflow.
To listen to the podcast and for more information, click here.
At Hotspex, we can help you crack your brand building challenges by helping you understand and apply proprietary human and consumer motivation insight.
