We are thrilled to announce that Ernesto Martinez has joined the Hotspex team as a Research Director.
With nearly fifteen years of dedicated experience in insights roles, Ernesto comes to this venture in Canada with demonstrated expertise in facilitating brand growth for clients across a wide geographic spectrum, spanning from Mexico to Chile, and Singapore. His international exposure encompasses the Latin America and Asia Pacific regions, affording him a valuable global perspective on brand development and communications. Throughout his career, he has worked closely with industry leaders in diverse sectors, including FMCG, retail, fintech, technology, telecommunications, and gaming.
Ernesto is deeply committed to assisting businesses in navigating the complex realm of marketing, firmly anchoring his approach in data-driven strategies to forge meaningful and enduring connections.
As a Research Director, he will play a pivotal role in research activities, encompassing comprehensive client engagement, proposal development, analytics, and project management. He will operate as a primary client contact, adeptly presenting findings and maintaining client relationships.
Welcome to the team!
At Hotspex, we can help you crack your brand building challenges by helping you understand and apply proprietary human and consumer motivation insight.
