We are excited to announce the addition of Erin McCuaig as Research Associate to the Hotspex Team!
Erin recently graduated from the University of Southern California with an MSc in Applied Psychology and has a BA in Psychology from McGill University in Montreal, Canada where she grew up. Erin believes that psychology brings an important yet unique view of the market research world and allows brands to understand their consumers on a deeper level. She’s so excited to be working alongside like-minded individuals at Hotspex!
Erin will be working with various research teams to learn how to execute different types of projects from start to finish. She will be working across departments to ensure smooth execution of projects from research design, project set up to analysis/report writing. Erin will also have exposure to client and internal meetings to get a comprehensive view of the overall process.
Welcome to the team, Erin!
At Hotspex, we can help you crack your brand building challenges by helping you understand and apply proprietary human and consumer motivation insight.
