We are thrilled to announce that Heather Kosterman has joined our team as Research Director In Chicago!
Heather has been working in market research for about 15 years with most of my experience in CPG conducting primarily ad hoc product research both domestic and international. In the past year, she made the move to shopper insights/packaging research and has loved learning more about the consumer journey after product development. When asked about joining, Heather had this to say: “I’m excited to be a part of the Hotspex team and look forward to working with the entire team!”
At Hotspex, Heather will continue to develop her strong career using our rich and diverse toolset of proprietary IP and methodologies. Heather will contribute to helping the Hotspex team do what we do best: solve our client’s business questions using our cutting edge understanding of consumer behaviour.
Welcome to the team Heather!
At Hotspex, we can help you crack your brand building challenges by helping you understand and apply proprietary human and consumer motivation insight.
