Isabelle Tate joins the team as Research Associate!

We are thrilled to announce Isabelle Tate has joined the team as Research Associate!

She recently completed her Master of Science at UofT where she developed a behavioral-based drug screening platform to identify compounds active in the brain. Prior to that, Isabelle received her Bachelor of Science in Biochemistry, and also completed a graduate research analyst certificate program with an emphasis on market research.

This program is what first peaked her interest and desire to work in market research and her background in science provided a solid foundation for understanding the biochemical processes and neuroscience behind decision-making! When asked how she felt about joining the team, Isabelle had this to say: “I am excited to be able to apply my science and marketing knowledge at Hotspex to help build brands with innovative technologies and influence real-world changes. I am looking forward to getting to know and work with everyone!”

At Hotspex, Isabelle will continue to grow in her market research career by contributing to various products across CPG and Branding and Strategy space.

Welcome to the team Isabelle!