We are thrilled to welcome Sergio Gomez to the Hotspex Team as Data Scientist!
Sergio holds a master's degree in Mathematics, also a bachelor's degree in Mathematics Engineering. He has a proven record of accomplishment in Consumer Insights through my 3-year career in fast-moving consumer goods as well, extensive experience in consumer knowledge, mathematical modelling and a deep understanding of applied statistics.
Prior to joining Hotspex, he held various positions in the area, including the most recent at Genomma Lab International, where he worked for 2 years and half, developing strategies and statistical tools to gain insights for marketing purposes, optimizing the company's media model and brand executions through econometrics and artificial intelligence models.
At Hotspex, Sergio will be contributing to the behavioural science team and his primarily responsibility will be to lead the development and implementation of a prescribing and predictive fully functioning model, based on Hotspex's framework, to create a minimally viable proposition (MVP) for our core IP.
Welcome to the team Sergio!
At Hotspex, we can help you crack your brand building challenges by helping you understand and apply proprietary human and consumer motivation insight.
