Brand Positioning
Build an Unshakeable Brand Foundation
At Hotspex, our Brand Positioning service is designed to help brands overcome challenges and build stronger, more meaningful connections with consumers. We focus on leveraging proprietary insights into human motivations and consumer behavior to create positioning strategies that enhance brand relevance and differentiation.
Methodology
Uses a Brand Personality Framework to measure conscious and non-conscious brand associations
Identifies the optimal 'Brand Right Space' through emotional mapping and competitive benchmarking
Evaluates positive and negative brand attributes to enhance strengths and mitigate risks
Deliverables
Brand Positioning Map defining the ideal differentiation space
Brand Personality Profile highlighting core distinctive and negative attributes
Strategic recommendations for communication packaging and activation alignment
Strengths
Behavioral science-driven approach capturing subconscious consumer perceptions
Globally validated framework adaptable to multiple markets and categories
Ongoing optimization and tracking ensuring brand positioning remains relevant over time