Packaging Evaluation

Design Decisions Backed by Data

At Hotspex, our Packaging Evaluation service is designed to help brands optimize their packaging by understanding consumer behavior and preferences. We employ a combination of behavioral science and advanced research methodologies to assess how packaging influences purchasing decisions.

Methodology

Uses a 3D virtual shopping environment to replicate real consumer behavior
Applies the 'See Select Buy' (SSB) model
Utilizes eye-tracking navigation analysis and brand perception mapping

Deliverables

Performance reports on visibility, findability, and purchase impact

Strengths

Realistic shopping simulations providing accurate consumer insights
Comprehensive packaging analysis from visual impact to purchase behavior
Flexible application across categories