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POS Asset Evaluation

Make Every Touchpoint Count

At Hotspex, our POS Asset Evaluation service is designed to help brands optimize their point-of-sale materials to effectively capture consumer attention and drive purchase decisions. We understand that the retail environment is a critical touchpoint where consumers make final purchasing choices.

Methodology

  • Uses virtual shopping simulations to assess POS material impact

  • Conducts A/B testing of messaging and placement

  • Integrates pre-store priming analysis

Deliverables

  • Detailed POSM impact reports identifying highest conversion messages and placements

  • Engagement and recall analysis

  • Strategic recommendations for in-store communication

Strengths

  • Realistic purchase simulations without in-store testing

  • Optimized messaging strategies

  • Consumer segmentation analysis distinguishing between shopper types

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