Shelf Optimization
Optimize Your Path to Purchase
At Hotspex, our Shelf Optimization service is designed to enhance your brand's performance by ensuring optimal product placement and presentation at the point of sale. We recognize that the retail shelf is a critical touchpoint where consumers make purchasing decisions.
Methodology
Uses 3D virtual shopping simulations to test different shelf arrangements
Applies the SSB model to measure visibility and navigation
Conducts A/B testing across multiple retailers
Deliverables
Shelf performance reports analyzing visibility and conversion rates
Consumer navigation maps
Strategic recommendations for optimal product placement
Strengths
Realistic purchase simulations for precise consumer behavior insights
Data-driven optimization ensuring shelf changes improve sales
Flexible application across retailers and categories