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Simulated Market Test

Test Tomorrow's Success Today

At Hotspex, our Simulated Market Test service is designed to provide brands with a predictive understanding of how new products or marketing strategies will perform in the real market. By creating realistic virtual shopping environments we can observe consumer behavior in a controlled setting.

Methodology

  • Uses 3D simulated shopping environments to replicate market conditions

  • Leverages Superiority 365 monitoring integrating shopper behavior

  • Employs A/B testing and predictive modeling

Deliverables

  • Performance reports on visibility selection and purchase behavior

  • Competitive benchmarking comparing new products

  • Pricing elasticity analysis

Strengths

  • Risk reduction through pre-launch validation

  • Comprehensive insights combining behavioral data with brand perception

  • Cost-effective and scalable testing

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