Simulated Market Test
Test Tomorrow's Success Today
At Hotspex, our Simulated Market Test service is designed to provide brands with a predictive understanding of how new products or marketing strategies will perform in the real market. By creating realistic virtual shopping environments we can observe consumer behavior in a controlled setting.
Methodology
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Uses 3D simulated shopping environments to replicate market conditions
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Leverages Superiority 365 monitoring integrating shopper behavior
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Employs A/B testing and predictive modeling
Deliverables
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Performance reports on visibility selection and purchase behavior
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Competitive benchmarking comparing new products
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Pricing elasticity analysis
Strengths
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Risk reduction through pre-launch validation
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Comprehensive insights combining behavioral data with brand perception
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Cost-effective and scalable testing
Cases
