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Virtual Buying Studio
From virtual shelves to real results
Our approach allows brands to test packaging in a true-to-life virtual shopping environment, simulating the retail experience to measure visibility, distinctiveness, and purchase behavior.
Through behavioral tracking and in-context observation, we analyze how shoppers navigate shelves, recognize brands, and make decisions. By replicating the real shopping experience, Packspex ensures that brands optimize mental and physical availability before launching into market.
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